Life in College, Uncovered

Documenting and detailing my life as a student at RIT. 

Experience With Instagram, TikTok, YouTube, and more

I have produced college-specific personal branding content for all of the various forms of social media.

I have had the most success with content that is honest, informative, relatable, and authentic. My style is cinematic, narrative, and lifestyle focused. The current algorithms for Instagram and TIkTok push these styles of videos as that is what consumers relate to and interact with. Some of my videos have been about "A Day in My Life as a College Student" or "Trying On My PA Whitecoat For the First TIme" or "Get Ready With Me To ____". These are popular video formats that I tailor to my own life and niches. 

More than a college student

I also travel a lot, run/ski/hike, and enjoy discussing my own struggles in life. I find that being transparent and authentic is a draw for many people online.